Uplift is my thesis project at Niagara College. This is a subscription box that helps to alleviate social isolation and improves seniors’ quality of life. Uplift is the brand name for the program. As the definition of the word, this program uplifts seniors and their lives. Considering seniors' ageing vision, it was designed with the strongest colour contrast.

Corporate Identity _ NEOBLOCK

The business sector is an educational toy company. The product is a kind of flexible wire covered with silicon, which is an innocuous substance to the human body. Also, there are two neodymium magnets that each wire can connect. The main design concept is inspired by the flexibility of the main feature of the product. In addition, Neoblock is the main winner for the #heyRGDmar Challenge for “branding and identity design.”

Brand Identity _ CHLOE DESIGN

This is my personal logo. The wordmark is the first letter of my English name and is made with dots and lines.

Brand Identity _ Blooming

Blooming is body care products. For the major target audience, which is women, the initial concept is feminine in colours, logotype, and graphic elements.

This is the brand identity for the small business named The Third Day, which sells plants. The brand name is from Genesis of the Bible. The leaf shape plays a role to increase the connection between the brand name and their business. Go to The Third Day and Explore their beautiful plants